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Football In The 6ix — Your Business. Our City. Global Spotlight.
6
World Cup Matches in Toronto
180+
Nations Represented
1M+
Visitors Expected This Summer
3
Weeks of Matches — June to July
The Opportunity
The world cup audience
is looking for you.

Football In The 6ix is Toronto's independent city guide and football culture platform for the 2026 FIFA World Cup. We connect international tourists, football fans, and visitors with the local businesses, neighbourhoods, and experiences that define this city.

Toronto's neighbourhoods are resilient — but the combined pressure of rising costs, tariff impacts, and inconsistent city funding has made the past few years difficult for local businesses. The World Cup is a once-in-a-generation opportunity to bring the world to your door. We are here to make that introduction.

Who We Reach
International Tourists
Football fans arriving from Europe, South America, Africa, and Asia — actively researching where to eat, drink, stay, and explore before and after matches.
High spend
Canadian Visitors
Fans travelling from across Canada for the tournament — often for multiple days — seeking accommodation, dining, and neighbourhood experiences beyond the stadium.
Multi-day stay
Toronto Locals
Supporters and football culture enthusiasts using our guide to discover neighbourhood gems, local events, and the best fan experience the city has to offer.
Repeat visitors
Travelling Families
Family groups looking for kid-friendly dining, activities, and experiences — a significant and underserved segment of the World Cup tourist audience.
Group spend
Eyes on The 6ix — Toronto CNE arch, TTC streetcar, football culture editorial collage.
What We Do
More than a listing.
A full platform.

From digital features and social takeovers to on-the-ground activations and content partnerships, Football In The 6ix creates visibility that drives traffic, builds trust, and grows your brand throughout the entire World Cup season.

Our platform combines editorial city guides, neighbourhood spotlights, matchday content, a growing social audience, and a merchandise store that keeps the Football In The 6ix name in front of fans from the moment they start planning their trip to the moment they leave.

Why It Works
Targeted reach.
At the right moment.

Generic advertising reaches everyone and influences no one. Our audience comes to us with intent — they are actively planning a Toronto visit and looking for exactly what local businesses offer.

Every placement on Football In The 6ix is contextual. A restaurant appears in the neighbourhood dining guide for the area tourists are exploring. A hotel appears in the accommodation guide when fans are deciding where to book. That alignment between content and commerce is what makes this work.

The Six
A full picture
of Toronto life.

Our guide covers the complete Toronto experience — not a curated shortlist of tourist landmarks. We are built for the traveller who wants to eat where locals eat, explore streets that do not appear in airport brochures, and leave with an honest understanding of this city.

Food & Drink
Restaurants, cafes, bars, and pubs — from neighbourhood joints to matchday institutions
Accommodation
Hotels, boutique stays, and short-term rentals for every type of travelling fan
Retail & Shopping
Independent shops, local markets, and Toronto-made goods worth bringing home
Football & Fan Zones
Official fan fests, supporter bar listings, match schedules, and BMO Field guides
Families & Kids
Kid-friendly restaurants, free activities, printable guides, and family day planning
Getting Around
TTC routes, rideshare tips, bike share, waterfront access, and matchday transit guides
Partnership Options
Choose how you
want to be seen.

Every partnership provides placement in front of our Toronto guide audience throughout the 2026 World Cup season. All tiers run month-to-month with no long-term commitment required. Contact us to discuss pricing tailored to your business.

Standard Listing

Business name, description, and direct link in The 6ix Guide
Listed within your relevant neighbourhood section
Inclusion in the FBIT6 business directory
Official FBIT6 Listed digital badge
Recommended for cafes, independent shops, and local service businesses looking for a straightforward entry point.
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Most Requested
Featured Partner

Full editorial business profile with photos and description
Prominent placement above standard listings in The 6ix Guide
Named mention in the dedicated neighbourhood spotlight article
Monthly email newsletter callout to our subscriber list
One Instagram and TikTok social feature per month
Official FBIT6 Partner designation and digital badge
Built for restaurants, bars, hotels, and experience-led businesses wanting active promotion throughout the tournament window.
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Matchday Partner

Everything included in Featured Partner, plus:
Homepage banner placement across all six match weeks
Co-branded editorial content feature across the platform
Priority placement in all matchday guides and articles
Dedicated social content series — three posts per month
Weekly newsletter mentions during all match weeks
Category exclusivity — one partner per business type per area
For hotels, larger venues, and businesses where exclusivity has measurable commercial value. First to sign locks out competitors in their segment.
Enquire Now
Common Questions
Everything you
need to know.
Who is Football In The 6ix?
An independent Toronto platform — not affiliated with FIFA or any official World Cup organization. We are a locally run city guide, community marketing platform, and merchandise brand built specifically for the 2026 World Cup moment and the summer season that surrounds it.
How many people will see my listing?
Our guide pages are actively indexed by Google and targeting high-intent search terms including "Toronto World Cup guide 2026," "best restaurants Toronto 2026," and "things to do Toronto World Cup." Traffic grows daily as the tournament approaches. Current traffic data is available on request.
What types of businesses do you work with?
Restaurants, bars, cafes, hotels, accommodation providers, independent shops, tour operators, entertainment venues, and any Toronto business that benefits from increased tourist foot traffic during the summer 2026 season.
How long does a partnership run?
All partnerships are month-to-month with no long-term commitment. We recommend a minimum of two months to capture the full tournament window — June 12 through July 2, 2026 — and the surrounding build-up period in which fans are actively planning their visit.
What does category exclusivity mean for Matchday Partners?
For each neighbourhood and business category, we accept only one Matchday Partner. The first business to sign within a category holds that exclusive position for the duration of their partnership.
How do I get started?
Email us at info@footballinthe6ix.com with your business name, neighbourhood, and the tier that interests you. We respond within 24 hours.
Ready to get in the game?
Reach out and let's put your business in front of Toronto's biggest summer audience.
Email Us Directly
info@footballinthe6ix.com  ·  Response within 24 hours
Football In The 6ix is an independent brand not affiliated with or endorsed by FIFA, the 2026 World Cup organizing committee, or any official tournament partners.  © 2026 Football In The 6ix.